Demand generation utilizes multiple paid media platforms, including Google Ads, Facebook, native advertising, influencer marketing and more to generate targeted traffic for your campaigns right away, leading to immediate traffic and conversions.
As a Google Premier Partner and Facebook Marketing Partner, we leverage our relationships to continuously test and optimize your campaigns, ensuring the best results possible. We go past “vanity” metrics and report on numbers that help evaluate your return on investment.
Prior to implementing a paid media plan, we perform a PPC health assessment to learn the structure of your account, organization of campaigns and performance of current ads vs. competitor ads. We also look at how your keywords are performing, as well as your paid social strategy. After the assessment, we make recommendations, then implement your new strategy and continue to monitor and update the campaign as necessary.
When done correctly, SEO helps your website rank higher on search engines and increases your chances of being seen by your audience when they make a search query. And the more qualified traffic you drive to your site, the more conversions you’ll enjoy. A well-optimized website that lands at the top of search engine results pages can be one of the most valuable assets and best lead drivers your organization ever has.
Kuno first focuses on fixing the basics of your website, including broken links, missing alt tags, duplicate meta descriptions and page titles, and 404 errors. Secondly, we identify keywords competitors are ranking for and look for new opportunities from research with personas and company stakeholders. Thirdly, we find high volume, relevant keywords. Once we implement an SEO strategy, our team of SEO experts continually monitor and work to improve keyword opportunities.