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Demand Generation

Drive Targeted, Qualified Traffic to Your Sales Team

It’s imperative you take a data-driven approach to sparking interest in your company’s products or services. To do so, Kuno uses paid media to immediately drive targeted, quality traffic to your site and search engine optimization (SEO) to build up organic traffic over time. The goal is to increase the quantity and quality of leads marketing hands off to sales.
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How Exactly Does Demand Generation Work?

Demand generation utilizes multiple paid media platforms, including Google Ads, Facebook, native advertising, influencer marketing and more to generate targeted traffic for your campaigns right away, leading to immediate traffic and conversions.

As a Google Premier Partner and Facebook Marketing Partner, we leverage our relationships to continuously test and optimize your campaigns, ensuring the best results possible. We go past “vanity” metrics and report on numbers that help evaluate your return on investment.

Estimate a Kuno Ad Management Fee Using the Calculator Below.

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Meet Your Audience Where They Are With PPC

Paid content distribution is a bridge above the swelling sea of content that connects brands with target audiences to help the right information find the right people. But for paid content distribution to work, it must follow inbound philosophy. Successful marketers know, the No.1 priority isn’t reach (albeit that’s important). It’s creating highly engaging, personalized content that delivers value to its intended audience. 

Paid media enables you to target your audience online with paid ads and provides immediate visibility for your brand. 

Prior to implementing a paid media plan, we perform a PPC health assessment to learn the structure of your account, organization of campaigns and performance of current ads vs. competitor ads. We also look at how your keywords are performing, as well as your paid social strategy. After the assessment, we make recommendations, then implement your new strategy and continue to monitor and update the campaign as necessary.

SEO That Increases Visibility to Deliver Results

When done correctly, SEO helps your website rank higher on search engines and increases your chances of being seen by your audience when they make a search query. And the more qualified traffic you drive to your site, the more conversions you’ll enjoy. A well-optimized website that lands at the top of search engine results pages can be one of the most valuable assets and best lead drivers your organization ever has.

When it comes to search engine ranking, creating content is not enough. You need to optimize your content by focusing on keywords that improve your organic ranking and drive the most traffic to your website.

Kuno first focuses on fixing the basics of your website, including broken links, missing alt tags, duplicate meta descriptions and page titles, and 404 errors. Secondly, we identify keywords competitors are ranking for and look for new opportunities from research with personas and company stakeholders. Thirdly, we find high volume, relevant keywords. Once we implement an SEO strategy, our team of SEO experts continually monitor and work to improve keyword opportunities.

8 Demand Generation Platforms to Consider

01
Google PPC
02
Google Display
03
Facebook
04
LinkedIn
05
Native Advertising
06
Influencer Marketing
07
Account Based Marketing
08
Search Engine Optimization

What Sets Kuno Apart?

Our Team
Our team members are all passionate and knowledgeable in their own rights. But together, our creativity and digital marketing capabilities are amplified. We’re a team of creative, business-savvy people who’ve come together to help you achieve your goals and produce results.
Agile
We present a plan based on research and experience, but remain agile, making recommendations and updates based on data. That way, every dollar of your budget is used to achieve your goals in the most efficient and effective ways.
Strong Mission
Our philosophy of doing good work to help like-minded businesses grow is what has earned us the trust of hundreds of clients over the years. Our dedicated team has pioneered this industry, never stopping at anything less than success.
Proven Track Record
We do award-winning work for numerous clients in many industries, including healthcare, industrial, technology and consumer and professional services. You can see some of our success stories here.

Ready to take your marketing efforts to the next level?

Schedule a free consultation with one of our inbound marketing experts.
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