Inbound Marketing Webinar Series - SaaS Marketing

Inbound Marketing Webinar Series - SaaS Marketing

By Chad PollittDec 7 /2011

SaaS MarketingThanks to everyone who joined the Kuno Creative inbound marketing team and our guest Paula Pollock, CEO of Pollock Marketing Group, to learn how to grow brand awareness, reduce customer acquisition costs and churn, and maximize the lifetime value of a customer for SaaS companies.

If you were unable to attend, or would like a copy of the presentation, feel free to download the webinar slides below. Soon we will release the full video and audio of the presentation too. We'll send out an email to the attendees with a link to the video.

Webinar highlights:

  • Business planning - commitment to marketing
  • Marketing strategy - thinking it through
  • Brand awareness and time-to-market
  • Competitive edge and differentiation
  • Content, context and conversion
  • Freemiums, trials and subscription conversions
  • Customer acquisition cost and life time value
  • Reducing churn and cancellation rates

John McTigue, EVP of Kuno Creative, and Paula Pollock, CEO of Pollock Marketing Group, joined forces to discuss the marketing challenges of Software as a Service (SaaS) companies, presented inbound marketing solutions and showed industry examples.

They showed both successful and unsuccessful cases and drew inferences from their marketing strategies. They also shared stories from their own Saas client experiences. If you are an owner, manager or investor in a Saas company or you provide marketing services to the SaaS industry, these slides are for you! Click here for a FREE 30 minute SaaS consultation with the experts.

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