If you’re thinking about doing some video marketing for your business, that’s a smart move. According to the latest data from HubSpot, 92% of marketers say that video is an important part of their marketing strategy. But producing high-quality videos isn’t always easy. It starts with having the right tools for the job.
There are some apps that are great for producing short snippets of video and sharing them with your followers on social media. But what if you want to make a longer, more in-depth piece and can't afford a professional video production? Well, there's an app for that too — actually many apps for that.
We took the time to search the newest video editing apps for both Android and Apple products. Fortunately, there are good ones for both. To help solve the problem of where to start, here are the apps you should consider for video marketing.
If you want to produce videos on your Android phone, tablet or Chromebook, KineMaster is the full-featured video editor you are looking for. All of its editing tools are free to use. This also includes unlimited exports in resolutions up to 4K.
You can also add and combine multiple layers of video, images and special effects. Add voice-overs, background music, voice changers and sound effects. Export 4K 2160p video at 30 frames per second.
Video Guru is another app available in Google’s Play Store. It’s a full-featured video maker for YouTube. With Video Guru, you can export videos without a watermark, easily share with YouTube and other social media platforms like Instagram, Facebook, and TikTok.
You can do things like:
The app even supports multiple video ratios, such as 1:1, 16:9, 3:2, and allows you to improve the quality of your converted video, supporting resolution up to 4K.
AndroVid is an easy-to-use video editor for Android devices. Its main features include a video trimmer that lets you cut your videos to remove unwanted parts. The video joiner gives you the power to merge multiple video clips into one video. And you can use the video and audio mixer to add music to your videos and adjust video and music volumes.
When it comes to finding video marketing apps for Mac and iOS users, there are plenty to pick from. But iMovie is one of the best video marketing apps to grow your business. Just import the clips you want to use, piece them together, add the extras (like your brand logo or a credits roll) and export a finished video.
With iMovie, you can even add titles and text, transitions, and a soundtrack from the music on your phone.
It is a simple application that supports 4K resolution videos. You can also place it directly from an Apple device to your screen or share it on social platforms. As you'd expect, it integrates very well with Apple's other apps and features such as Photos, iCloud Drive, Mail, and Messages, and you can stream via AirPlay to an Apple TV.
Videolicious provides a fun and simple method to put your brand on display. With Videolicious, you are able to splice together video clips and/or images into a short video that can be shared over your social networks.
This app provides a step-by-step method for building and sharing your video, which makes it easy to produce. A useful feature of this app is the ability to add voiceover within the app itself. You can add the voiceover to specific clips or photos, making it the perfect way to create a demonstration video.
Experts use this app to shoot commercial projects around the world. It provides complete control over your camera’s focus, exposure, frame rates and more.
FiLMiC Pro is easy to use and provides excellent quality video. One of the most-talked-about features is the ability to choose your focus, exposure and white balance, as well as locking those features in place as you record.
Aside from those features, FiLMiC Pro allows you to shoot in different formats and different speeds. The app also provides six different presets to make it easy to flip back and forth between your settings.
Inside the app settings, FiLMiC Pro offers you the ability to purchase an add-on remote to control the camera from another iOS device. The recorded videos are accessed through a button on the app interface.
MoviePro is similar to FiLMiC Pro, but a couple of differences set them apart: The MoviePro interface is a bit more basic and less confusing, which is great for budding video marketers who might be confused by the extra features FiLMiC Pro offers.
Within the app, you are able to easily adjust many of the settings including focus, white balance and frame rate to get the look you want. Once recorded, videos can be stored in the app library itself or in the photo library. Once the videos are in the photo library, you are then able to send them to an editor to piece them together.
WeVideo is a free video marketing app for iPhone and iPad users. Anyone can create videos by combining special photos, video clips, themed music, and sounds from the WeVideo library.
This app also gives you the ability to trim and organize your video clips, add titles and captions, and publish in 4K or HD.
Now that you have the apps you need to make a great marketing video, learn how to make a video on your phone in this post from our friends at Wistia.
Making a video isn’t hard; your team’s mobile devices or webcams are right there waiting for you to hit record. However, making high-quality videos is harder, and having the proper digital marketing strategy in place to make sure your video gets found by your target audience can be even more difficult. This is why you may want to consider hiring a video marketing agency.
This will ensure you’re getting a high-quality video with branding, music, transitions, and custom graphics every time — plus the benefits of an overall digital marketing strategy to get the most mileage out of your video. If you’d like to learn more about our video marketing services, schedule a free consultation today or check out some examples of our work on our video marketing page.