Interested in Blogging for Kuno Creative?

 

Contributor Guidelines

Hey, fellow inbound marketer! Thanks for your interest in contributing to Kuno’s Brand & Capture blog. We're glad to have you here, and we sincerely hope to share your expertise with our readers in the near future.

Below, we provide insight into the quality we expect of our guest contributors. Read these style and submissions guidelines before beginning your blog or reaching out to us. If you have any questions that aren't answered here, please feel free to contact us.

Content & Style

Themes:

There are a range of topics covered on Kuno’s Brand & Capture blog. However, the most popular posts deal with concrete examples and case studies with numerical results backing up their conclusions. How-to's are also popular. Kuno’s readers expect the blog content to be problem solving or entertaining in nature. Try to provide actionable steps in your posts.

Our blogs are written to appeal to chief marketing officers (CMOs), marketing VPs and directors of digital marketing at medium- to large-sized companies, as well as owners and CEOs of smaller companies. We try to focus our blogs to the Software-as-a-Service (SaaS), Healthcare and Specialty Manufacturing industries. Please write appropriately for these sophisticated readers.

Our blog posts tend to fall in just a few topical categories. These include: blogging, content marketing, inbound marketing, lead nurturing, SEO, social media marketing, video marketing, website design and website development.

Search Engine Optimization

Search engine optimization is not required of submissions, but it is certainly encouraged. Feel free to do keyword sculpting, but make sure the post reads for human eyeballs and not for search engines.

Limitations

Posts cannot be blatantly promotional. Links to your website or blog should be included in the bio at the end of the post. Links pointing to relevant content on a blog from the body of the post are acceptable, but shouldn’t be promotional in nature.

All content must be exclusive to the Kuno Creative Brand & Capture blog, original and authored by you. You can use ideas, concepts and lessons you have written about in the past as long as the content itself is new. You may also post a snippet on your blog that directs people to the post and links back to Brand & Capture.

Style Guide

  • Article length: 800+ words
  • Post titles: initial caps, no more than 70 characters in length
  • Subheads: Subheads, bulleted lists and unordered lists are encouraged for a positive user experience and readability

Links

Kuno is flexible on the number of links in a post but remain reasonable.

Images & Graphics

You do not have to provide images or graphics with your blog. However, if you would like to use specific images or graphics, follow these guidelines:

  • Format: .jpg or .png
  • Size: Images must be at least 1140x468
  • Sourcing: Source images at the end of the post and include links to attribution when needed

Bio

Provide a brief biography (approximately 50 words) describing your expertise. You may include links to personal or company social media profiles.

Submission Guidelines

  • Posts can be submitted as HTML via .txt or standard text via Word doc
  • Author bio (can include links)
  • Optional: Bio picture
  • Optional: Additional images (charts, graphs, logos, etc.)

Promotion & Reader Interaction

Kuno promotes all posts via Twitter, Facebook, LinkedIn and Google+.Your post may also be syndicated to other outlets. Contributors are encouraged to distribute their post throughout social media.

Please check the blog post intermittently to respond to any comments.

Reuse

Contributions should be original content and not repurposed in its entirety on your website or other blog. Discussing the post on your blog while linking to it is acceptable.

Submission Instructions:

  • Send your blog, any images, author bio and headshot using the form below.
  • Publication dates will be based on Kuno’s editorial calendar. If your blog is approved, we'll try our best to get in contact with you before publication so you may promote accordingly.
  • Kuno Creative reserves the right to edit posts for clarity, grammar, voice and relevance. Posts that require significant editing will be rejected.

Thanks again for your interest in contributing to Kuno Creative’s Brand & Capture Blog!

Contribute to the Brand & Capture Blog