According to a Pew Internet survey, 80 percent of Internet users have looked online for answers to their health questions. Yet many healthcare companies shy away from creating online content because of their industry’s extensive regulations. After all, the ramifications of misleading or incorrect content are much greater than if you were a software company. However, embracing content marketing by working with an experienced healthcare marketing partner can lead to significant benefits.
Just as physicians specialize in the type of medicine they practice, healthcare companies should pinpoint what they want to be found for online. Do this by:
Many people within your company are likely quick to tell you writing is not their strong point. Furthermore, they say, they don’t have the time to consistently write blogs or whitepapers. You can get more people involved with content marketing by:
To solidify your company as a dominant healthcare player and drive tangible benefits, your focus should turn to combining your resources to expand your content marketing networks and delighting your online community. Do this by:
Request a consultation to discuss how we can help your healthcare company build an engaged online audience with content marketing.