An established, farmer-owned energy cooperative that distributes and retails petroleum products, propane and lubricants had a brand customers knew and trusted. Its website, however, wasn’t keeping up with how those customers shop. Over a six-month redesign and development engagement, Kuno rebuilt the site around the customer journey. The new site makes it easier for every audience to find what they need and gives the team the visibility to see what’s working, all without disrupting the brand identity the cooperative had already established.

A cloud-based CRM platform renewed and expanded its 12-month partnership to grow brand visibility across AI SEO, AEO, and GEO, scale its partner ecosystem, and run marketing from a single HubSpot foundation. The work centers on a core insight: contractor CFOs were losing margin to lagging reports. Campaigns adapt as the software evolves with customer and industry feedback.

After seeing the value Kuno brought to other parts of their marketing organization, the service team of a global manufacturer of innovative cooking equipment came to us with a new challenge. They were launching a new service offering that needed to make sense to everyone involved, from teams selling and supporting it to end users buying it. Over a focused three-month engagement, we gave the offering a name, an identity and a clear story that the team could share confidently.

After seeing what a connected marketing approach could accomplish in its first term with Kuno, an employee engagement and recognition software company renewed for another 12 months, this time with bigger goals: more MQLs, stronger conversion rates and a brand that distinguishes itself in a crowded HR tech market. A seven-person dedicated team now brings content, design, search, paid media, RevOps and web development together, so every channel works toward the same outcome, from a buyer’s first impression to a qualified lead in the sales team’s hands.

Year one was about building momentum for a security manufacturer, and we delivered a record-breaking number of sales-qualified leads. When they renewed for year two, the focus was on connecting visibility, demand and sales alignment to turn ideal accounts into pipeline.

After a decade of partnership, a medical device manufacturer renewed with Kuno to sharpen its focus on lead generation and account-based marketing aimed at hospitals. With only one direct competitor, growth depends on converting the accounts already evaluating the technology. And because surgeons rarely use search to find new clinical solutions, the program relies on direct, relationship-led outreach to reach them.