Digital marketing agencies have been a topic of discussion in your office. You’ve had plenty of conversations with leadership about boosting your digital marketing efforts with the help of a multi-disciplined team—one with years of experience and a reputation of success.But what will working with a top digital marketing agency cost you?
While there is often quite a bit of mystery that clouds this question, we’re here to provide you with a clearer picture of what to expect.
The top digital marketing agencies stand out for a reason. They understand that what works for one client may not work for another. So rather than bundling predetermined services, they invest the time to evaluate your current digital marketing activities and outline a realistic strategy to help you achieve your goals.
What you’ll also discover with a top-notch agency is the passion and creativity of its people. They put innovative ideas in motion to launch campaigns that not only resonate with your market but encourage user engagement and drive business growth. After all, your success is their success.
There is, of course, always room for improvement. The top digital marketing agencies recognize this and continuously track the progress of each campaign, providing recommendations on how to fuel better conversion rates. They continue to educate themselves on what’s new in marketing—an industry that never stands still—and ensure clients are able to access the latest innovations.
With these combination of efforts comes recognition. The top digital marketing agencies are recipients of industry awards and certifications, as well as positive reviews and testimonials from customers. This all comes back to the pride they take in their work and the big results they deliver.
According to the 2017 CMO survey, businesses should spend 7 percent of their revenue on marketing efforts. And in the case that you are looking for growth, that percentage can grow even larger.
Keep this metric in mind as we take a closer look at what top digital marketing agencies charge.
As a general rule of thumb, the fees you pay to an agency should be similar to the yearly salaries of two to three employees. This can range from $7,500 to $25,000 per month. Note that this range is for agency services and an additional budget will be needed for paid media advertising.
For this amount, top digital marketing agencies will provide you with an experienced team whose talents stretch across a range of fields. At Kuno, that team typically includes a digital marketing consultant, graphic designer, brand journalist, technologist, Web developer and demand generation expert.
Price is always an important concern in any business decision, and your choice of digital marketing agency is no exception. But what’s also important to remember is the ROI of working with top digital marketing agencies.
Take a medical manufacturer example from Kuno’s portfolio.
Because the manufacturer relied on distribution partners to handle sales, they were unclear about who their customers were and how to facilitate relationships with them. By establishing a digital marketing strategy, the organization was able to successfully connect with these buyers, nurture said relationships and prioritize the prospects who were most qualified and ready to buy.
Recognizing the value in these efforts, the company has allocated 70 percent of their marketing budget to inbound marketing. With this investment, they have seen significant returns, such as a 600 percent increase in marketing-qualified leads, a 221 percent increase in sales-qualified leads and a 1,100 percent increase in customers.
When you invest in a top digital marketing agency, you can be assured that your assigned team is investing in you. That’s our philosophy here at Kuno, where the needs and goals of our clients come first. To see what it’s like to work with us, download a free copy of our ebook.