The learning management software (LSM) industry is in a high-growth phase — which has accelerated due to several factors, including today’s changing workforce demographics, technological innovations in the workplace and a shift to a work-from-home culture.
Today, more organizations than ever are looking for a next-generation learning platform, so they can transform their employee learning programs to meet the new demands.
With more companies looking to buy, the growth is a boon for LMS companies. However, they are also facing a significant challenge: their competition. Just as the number of LMS customers is growing, so is the number of LMS providers. By early 2021, there were an estimated 700 to 900 learning platform providers competing in the same space.
This means that today’s LMS companies need a significant advantage to win out over their competitors. One powerful way to gain the lead is to deploy a sophisticated inbound marketing and sales platform. One of today’s leading inbound platforms is HubSpot. It’s a full-feature software application that has been built specifically to attract prospects, nurture leads and turn them into customers. It delivers everything companies need to run sophisticated and effective inbound marketing campaigns — including tools for marketing, sales and support.
With HubSpot, companies are better equipped to manage sales and marketing activities efficiently and effectively nurture prospects throughout the buyer's journey — everything a modern LMS company needs to gain a competitive edge.
HubSpot brings five powerful capabilities to the competitive LMS playing field all in one application — customer relationship management (CRM), a content management system (CMS) hub, a marketing hub, a sales hub and a service hub.
Here’s how your company can benefit from all of these capabilities.
HubSpot's CRM platform provides the tools you need to build and grow optimum customer experiences — no matter where they are in the buyer’s journey. As an added bonus, all of your functions — marketing, sales, service and operations — will work within the same system of record. This gives your company a smoother handoff between teams and delivers a more delightful experience to your prospects and customers.
The HubSpot CRM platform delivers these marketing and sales advantages for your LMS company:
Managing content is essential to a well-oiled inbound marketing program. To achieve optimized results, your CMS needs to easily create and personalize website pages for every visitor. HubSpot’s CMS Hub delivers several advantages thanks to a wide range of web tools, including website themes, SEO recommendations, a drag-and-drop editor and more.
The HubSpot CMS Hub delivers these marketing and sales advantages for your LMS company:
Tools in the HubSpot CMS Hub include:
Marketers’ jobs are getting more challenging. They have to juggle multiple projects, campaigns, content, goals and results — all while continuing to attract new leads and move them down the buyer’s journey. HubSpot’s Marketing Hub supports marketers throughout the entire process — so businesses can achieve their marketing goals.
The HubSpot Marketing Hub delivers these marketing and sales advantages for your LMS company:
Popular features in the HubSpot Marketing Hub include:
Sales teams don’t need friction standing between them and their next sale. They need power tools that can help them reach out, connect and make a positive impression with qualified leads. The HubSpot Sales Hub provides a wide range of tools and data to support your sales team.
The HubSpot Sales Hub delivers these marketing and sales advantages for your LMS company:
Popular features in the HubSpot Sales Hub include:
The last thing you need is a disruption to your business because you lacked access to customer support. That’s why HubSpot makes customer support and service a priority. Support includes everything from onboarding to a dedicated success manager to direct access to technical experts.
The HubSpot Service Hub delivers these marketing and sales advantages for your LMS company:
Popular features in the HubSpot Service Hub include:
Today’s hyper-competitive LMS marketplace demands that LMS companies step up their marketing and sales programs in order to stand out from the crowd. The HubSpot platform will give your company a leg up by equipping you with everything you need to deliver highly targeted, highly optimized inbound marketing and sales programs that attract leads, convert prospects and win more sales.
To learn more about HubSpot, schedule a consultation with one of our inbound marketing consultants today.