Google recently announced it was postponing the rollout of its Google Page Experience Update. What was scheduled to be rolled out in May now won’t start until mid-June and won’t be fully rolled out until the end of August 2021.
The delay, according to Google, will allow it to “monitor for any unexpected or unintended issues” and “give site owners more tools to improve their pages for this update.”
The page experience doesn’t go live this upcoming month, but there are a couple of updates from Google that do.
1. The Google Page Experience Report in Search Console
This report will include new data on:
The update report also combines the above data points with the core web vitals report. It will give you the percentage of URLs with good page experience and search impressions over time. This lets you quickly evaluate performance and examine any improvements needed to specific pages.
2. Updated Search Performance Report
This update lets you filter with good search experience reports and pages with varying levels of search experience reports, which will let you see how your “good” search experience report pages versus your “poor” search experience report pages are performing.
More changes will happen to the Google Page Experience in June, including:
In the August updates, you’ll see all the core web vital metrics including LCP, FID, CLS and the removal of the AMP requirement for the top stories carousel.
While this seems like a lot of changes to digest, Google says it won’t be drastic.
“While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account… Given this, sites generally should not expect drastic changes,” Google stated in a news release.
While it might seem like a lot to digest, it’s best to ensure your site is always well-optimized. If it is, Kuno’s SEO Director Brendan Bowers recommends waiting to see how these new updates affect your site’s performance and adjust accordingly.
If your site’s not well-optimized and you’d like to help boost your page experience, try working on these issues:
“Kuno Creative is paying attention to this and we know that it’s coming,” said Bowers. “We are going to be hypersensitive to any changes in organic trends and what that might mean. Google has been reporting on these items since October in Google Search Console. They’re just saying that at some point, it’s going to be a ranking factor. We just need to understand how much of a ranking factor it is.”