In the ever-changing world of social media, there are many ways to advertise your business. At the top of the advertising list is Facebook. You can advertise to Facebook’s audience network, Instagram, and Facebook feeds and videos, but the newest and possibly most effective way to advertise on Facebook is with Facebook Messenger.
Overall, messaging apps now have more users than social networks. Facebook Messenger alone has 1.3 billion monthly users. It makes sense to start running your ad campaigns on these apps.
In this blog, we will show you how to get started with Facebook Messenger ads, along with a few do’s and don’ts when advertising.
First, you will need to guide your potential customers to your Messenger inbox. The Click-to-Messenger ad format conveniently lets you drive traffic directly into Messenger.
This ad type can be used across all Facebook placements, including Instagram or Facebook News Feed, and Messenger stories.
If you already advertise your business on Facebook, you’re probably aware of how well Facebook’s ads manager lets you reach your target audience. If you are using Click-to-Messenger ads for the first time, it’s the same process as any other ad objective, except you will select “Messages” as your campaign objective, allowing you to use Facebook’s message apps to target your audience.
Once you have selected your objective and created your ad sets and ads, you can link your ads to a custom flow. In the “Messenger setup” section, go to the “Custom” tab, select “Custom welcome message” and click “Create message.”
Here, you can set up the first message people are sent when entering the Messenger channel and even add custom quick replies for users to easily select.
Using Click-to-Messenger ads with customized flows can help maximize your click-through and conversion rates and increase that return on ad spend as well.
Now that you have the tools you need to run a Click-to-Messenger ad campaign, let’s dive into the do’s and don’ts of these ad types:
If you aren’t using Click-to-Messenger ads yet, we highly recommend testing them out for your business. With the right audience and messaging, you may just be surprised at how well they perform.