You have a content strategy. You know your buyer and how to create valuable and helpful content they love. Now, how do you get it in front of your prospects? And more importantly, how do you get them to help you spread the word about your content?
Use the following content distribution checklist to garner more leads and develop brand awareness.
The following checklist guides you through many steps to distribute and promote your content. Print it out and pin it to your bulletin board, or save it to Evernote or Google Docs so you and your team can access it and use it at any time.
Keep these few things in mind as you are working to get your content out to your target audience.
When posting content to unowned and unpaid channels (like forums or social media groups), be respectful and do not spam. It is best to spend time building relationships and trust within each distribution channel/community before sharing your content there.
By asking and answering questions, replying to comments you agree with or have additional input on, or thanking community members when they post something you find valuable, you can build rapport and establish a presence on these platforms.
Maintain a list of distribution channels and websites and spread your publishing schedule across them so you aren't posting too often to any given channel and overwhelming your audience.
Build relationships online and in the real world to create a list of brand advocates and evangelists who are eager to share your content. When sharing content with anyone you hope will help spread the word, include some suggested blog post copy and social sharing messages to make it easier for them to promote your content.
Even today, many publishers are obsessed with pushing out more and more content instead of taking the time to craft valuable resources. Since Google no longer rewards poor-quality content, there simply is no reason to be fixated on a ruthless and fast-paced publishing schedule. Give yourself time to develop great content and worry less about the volume of content you’re producing.
You’ve taken the time to develop great content that your audience would love. You know who they are, what words they use (to describe their problem and desired solution) and where they like to hang out online. The only step you need to take now is to deliver it to the people who are eager to consume it.
A checklist is a valuable tool; you can add to it or remove from it as you please. But keep in mind that it’s not about the quantity of actions you take. It’s about having a predictable process that allows you to think about how you can take quality actions on a regular, ongoing basis.