Video marketing is popular because it works. Most businesses wish they had more videos to maximize their marketing advantage in a world hungry for compelling video content. Chances are you do too. There’s just one catch: You don’t have the time or expertise to produce your own videos. Enter: An agency with the full video production skill set.
There is no shortage of companies willing to create videos for you. But how do you choose the right one? The following list of seven essential considerations can guide you through the process of choosing the right agency to be your video production right arm — including vital qualities to consider. Hint: You’ll want video production professionals who are experienced, passionate and who come highly recommended.
1. View Their Work
The first step in choosing the right agency for your B2B video marketing is to find a firm that has already produced high-quality videos in a style you like. Watch a wide range of videos from each firm. Here’s what to look for:
2. Check Their References
A successful video marketing agency has a portfolio of satisfied clients and industry respect. Ask for recent references and follow up. Also, do a search to see if the company has reviews online. It’s good to know that the company you’re hiring has logged many successful projects before you sign on the dotted line. Here’s what to look for in references and reviews:
3. Meet Their Team
While a few super-talented creative professionals can wear all of the hats required to produce great videos, typically an agency will have a team where each person excels in a specific skill set. Great video marketing companies employ professionals who can work collaboratively on the writing, design and production of videos, including scripts, graphics, production, editing and creative management. Look for a team that provides expertise in these areas:
4. Gauge Their Passion
Is their team enthusiastic about creating great videos? Making something creative once is easy. But if you’re planning to work with the same agency on multiple projects, you want to ensure that their pool of good ideas doesn’t dry up in a few months. Here are a few indicators that you’re looking at a company with a passion for the long haul:
5. Understand Their Work Style
Every company has its own work style. But it’s important to find a video production team you sync up with in ways that both dovetail perfectly and that leverage your uniqueness. Here are a few considerations in the quest for a team with whom you can work well:
6. Assess Their Culture
Does the culture of the agency you’re considering fit with your organization’s culture? You’ll be more productive and effective — and have more fun — if the agency shares your culture. Here are a few culture touchpoints you can ask yourself as you aim to sync up on the culture front:
7. Add Campaign Skills
Beyond a range of video production capabilities, successful B2B marketing campaigns that incorporate video marketing require a wide range of other talents to execute. To ensure your marketing campaigns that leverage video content are launched, operated and analyzed strategically and effectively, look for an agency with these skills as well:
Adding video marketing to your content can be one of the most effective ways to launch marketing campaigns that meet your business goals — from finding prospects to converting leads to delighting customers. If you don’t have the time and resources to produce them in-house, the right agency can deliver the necessary skills. While finding the ideal partner with the right combination of expertise and passion to produce your videos can be a challenge, this list of seven essential considerations can help.
Once you hire the ideal video production partner, you’ll gain an exciting new opportunity to bring creative and compelling content to your target audience — and achieve greater results with your marketing efforts.