As Kuno Creative’s copy editor, I see a lot of words every day, from blogs to emails, flowcharts to e-books and agendas for strategy sessions with clients. It’s a lot of marketing content, and every word counts.
So in the interest of helping you achieve sparkling content marketing, attract readers and even convert a few into customers or brand advocates, here are some no-nos and easy writing tips for an inbound marketing win. If you don’t see any familiar infractions, bully for you! You’re on the road to marketing Zen, pleasing yourself and your clients. If you look at the list and think, “Whoa, now, I do that a lot and no one’s complained” … Don’t worry. Consider this your intervention.
We all have our writing foibles, blind spots or lazy habits. Here are a few I see every day.
Now that we’ve set up a primer on what NOT to do in your writing, what do you do to make your marketing content sing? Here are a few suggestions.
The best marketing content I see each day is copy the writer has obviously taken time to discuss with her client, research keywords, outline and make relevant for her target audience. If it speaks to me and makes me want to read on, that content certainly will attract qualified readers because it has strong and accurate words and a message that resonates.
Achieving a well-formed, intriguing, highly shareable piece of content won’t happen overnight. But by taking a little extra time as you put fingers to keyboard now, you’ll save yourself frustration later and take your copy from pretty good to amazing.