You already know the future of content and social marketing is visual. Images help get your messaging across, and they help text stand out and attract the reader’s eye. Infographics create the same type of attraction as an image, but generate a bigger impact. They also help you clarify and deliver your message or statistic in a way that is easily presentable.
So it stands to reason that when you have data to present or impressive statistics to relay, using an infographic over plain text will have a better impact and reach more of your audience. In fact, interest in infographics is increasing, as indicated by the infographic below from ShutterStock, which outlines search terms that saw the greatest increase last year—“a reflection of the visual stories influencing design.”
Infographics always stand out on a page of all text, so they grab attention. But they also help readers retain information. Why? Our brains are designed to see patterns and are visual in nature.
Since our brain is dedicated to visual processing, we remember what we see visually over text and audio information. Take notice in the chart below—the picture superiority effect for memory retention includes the combination of text and pictures, as with infographics.
Because infographics have gained such popularity, it seems like everyone is creating them. So how do you stand out?
Follow these tips for infographics and images mixed in with your content:
There are plenty of well-known photo editing software programs you can use to make images for infographics. However, when it comes to creating infographics, there are specialized tools and programs that can help you best. Try:
What are your top tips for making infographics stand out in the crowd? Share them in the comment section below!
Eric Thomas is blogger and Brand Manager for Brandme.com.au. He enjoys sharing marketing and business tips with online business owners.
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