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Multi-Channel Marketing Campaign Results in 631% Increase in SQLs: Find Out How

By Shannon BarnesMay 13, 2013
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What do email marketing, website CTAs, Facebook promoted posts, PPC, blogging, video, print advertisements, QR codes and a conference in Chicago have in common? Go ahead take a minute to ponder. OK – time’s up. Each was an element of a multi-channel campaign that resulted in a dental manufacturer exceeding its 2012 digital marketing goals in a single month.

Axis|SybronEndo, a dental manufacturer based in Orange County, CA, was scheduled to launch a new product, TFTM Adaptive, during the first quarter of 2013. TF Adaptive is an instrument that helps clinicians perform faster and more accurate root canal procedures. The product was scheduled to be revealed to dental professionals for the first time during the 2013 Chicago Midwinter Dental Conference.

In preparation for the unveiling of this new endodontic product, Kuno Creative worked closely with the Digital Marketing team at Axis|SybronEndo to strategize and execute a multi-channel demand generation and lead nurturing campaign. During the first month of the TFTM Adaptive campaign, primary sales and marketing KPIs increased dramatically compared to previous months. Here are the initial results of the campaign:

  • Website Traffic: +42%
  • Raw Leads: +508%
  • Marketing Qualified Leads: +283%
  • Sales Qualified Leads: +631%
  • New Demonstration Requests: 421
  • New Customers: 55

Are you curious to find out the strategy behind these results? If so, we invite you to download the Axis|SybronEndo Case Study and learn how this dental equipment manufacturer exceeded its 2012 digital marketing goals in just one month.


Shannon Fuldauer

Shannon Fuldauer has a B2B and B2C eCommerce Marketing background including roles as Vice President of Marketing & Sales Support, and subsequently Vice President of Public Relations & SEO Services, for CareerBoard.com. She has expertise in digital marketing and advanced email communications.


 photo credit: StockMonkeys.com 

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The Author

Shannon Barnes

Shannon Fuldauer Barnes has a B2B and B2C eCommerce Marketing background including roles as Vice President of Marketing & Sales Support, and subsequently Vice President of Public Relations & SEO Services, for CareerBoard.com. She has expertise in digital marketing and advanced email communications.
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