Because of its shareability, long shelf-life and reduced cost, online video marketing is rapidly being adopted by large and small companies as part of their content marketing strategy Video-based marketing is an excellent way to engage your online visitors, educate your customers and brand your company executives as thought-leaders. What better way to do this than with a homepage video?
Here, I share three reasons your company should add a video to its homepage:
Your homepage is typically the first page a person sees when he or she visits your site. It is what people will judge you on. If you have a lot of verbiage on your page, chances are people won’t stay to read it all. But having a video changes that. People are much more willing to spend a couple minutes watching a video rather than spending that time reading. If they are watching a video on your homepage, they will be on that page for an extended period of time, thus allowing you to influence them with other content surrounding the video.
As mentioned above, video is a great way to attract the attention of your website’s visitors, which then creates a great opportunity to educate them. While you have their attention, you can inform viewers about how what you have to offer will solve their problems or just offer quick information about the history of your company. People are more willing to work with people they trust, and by educating people about your company through a well-made video, chances of this conversion increase.
One of the best features of online video is that it's easily shared. Even if people aren’t watching the video on your homepage, a well-produced video on YouTube can send those viewers to your homepage. In a report done by Forbes, more senior executives are willing to watch and share an industry related video than ever before. And with social media, it has become even easier to do so. If people like your videos on social media sites, they are most likely going to click through and follow it to your website to find out more. It also doesn’t hurt that Google owns YouTube, meaning preferential treatment is often given in search to those sources with video included.
Getting started with video is easy. Check out an earlier post of mine on how to create a video out of a blog post. Have other reasons on why you should have a video on your homepage? Feel free to add them in the comments.
With a degree in Electronic Media, Dan Romanski has five years of video production, both professionally and independently. When he is not assisting with projects at Kuno, he can be found exploring different parts of Cleveland with his camera. Connect with him on LinkedIn.
photo credit: Photochiel