You know the content your company produces is essential to solidifying your brand. You want your brand to be identifiable to customers, but consistency can be a challenge if you employ multiple writers and content creators. To solve this problem, you might want to consider creating a style guide.
A style guide can mean different things for different companies. At the most basic level, a style guide compiles various standards and practices your company adheres to in the production of content. Think of it as a reference manual your content creators can—well—reference easily and accessibly. Though what goes into it can be entirely customizable to your company’s needs, you want the information to serve the purpose of getting all your writers and content on the same metaphorical “page.”
One of the first decisions you’ll need to make when creating your style guide is choosing the best medium for your company. This is another aspect of a style guide that is completely customizable to your needs. Some examples you might consider:
We’re glad you asked. Creating a style guide might seem like unnecessary work, but if done well, it could actually end up saving you time. To help make our case, we’ve come up with three reasons why you need one:
We’ll be bringing you more tips on style guides in future posts, but feel free to weigh in with your thoughts in the comments section below. Do you have a style guide? If so, tell us about it. If not, tell us why. And if the reason is simply that you haven’t gotten around to it yet—well, stick around. We’re here to help.
Stephanie Kapera is a freelance writer and the co-founder of Up All Night Creative, a Raleigh-based content marketing agency that helps B2B and B2C companies develop magazine-quality web content. Connect with Up All Night on LinkedIn and Twitter to find out more!
photo credit: Bert Kaufmann