Happy New Year, inbound marketers! Today is the first Sunday of 2013, which means several things are highly likely: One, you’re in the middle of holiday decoration deconstruction (or in the middle of decoration deconstruction procrastination). Two, you’re already regretting that darn New Year’s resolution you made. (Really, who wants to hit the gym every day?) And three, your RSS feed is inundated with blogs predicting what will happen in our industry in the coming year.
While we can’t help deflate and pack your eight-foot inflatable Santa Claus or offer motivation for your grueling interval treadmill workout, we can offer you a refreshing remedy for prediction blog post overload. Check out 5 of our 2013-industry-prediction-free favorite blogs from this week!
Digital marketing isn't about making a one-time splash. It’s about building a structure for creating quality content for lead generation on a regular basis. And it takes time, especially when you may have other marketing activities that require your attention. The good news is, if you set your sights on what you want your marketing to look like in 12 months, you can whittle away at those digital marketing goals until you have that structure in place. See 5 scalable goals to add more structure to your company’s digital marketing efforts this year here.
One of the greatest challenges for web developers is recreating content exactly the way designers intended and clients want on a web page. Changes that are seemingly simple in Photoshop or InDesign can be arduous to re-create on a web page only using HTML and CSS. Then, to complicate the process even more, clients make special requests for transitions like a turning page, blending/overlaying content and animations. Discover new HTML and CSS tools that will ease the tension between functionality and design for web developers here.
If we've learned anything from the past several years of belt tightening, it's that actions speak louder than words. And actions are tough to come by. We can resolve to increase business through online lead generation and lead nurturing, but getting there isn't easy. What we need are 'revolutions,' not 'resolutions.' We need to embrace change and find new ways to get the job done. We need to find a way to get out in front of the trends rather than play catch up. Here are a few suggestions for the coming year.
More and more companies and agencies are accepting that they’re going to need a constant supply of well-written, SEO-rich content to succeed in marketing for the foreseeable future, but should they hire full-time employees or freelance writers to get that content? Discover more about the great content debate here.
Landing pages are a core component of lead generation and are used to convince a visitor to take an action, such as filling out a form in exchange for something of value. To increase the likelihood of a conversion, landing pages should be targeted toward a specific audience and expand upon the offer presented in the advertisement, link or email. Here are 5 tips to help you increase your landing page conversions in the New Year.
Enjoy the rest of your Sunday. We'll see you back here tomorrow morning!
Photo Credit: Koukouvaya*
Lisa Gulasy is a young public relations professional highly interested in social media brand management, copywriting and grammar. Lisa works as an Associate Consultant at Kuno Creative where she creates content and assists senior consultants. Find her on Twitter and LinkedIn.