Inbound Marketing Week in Review: October 28, 2012

Inbound Marketing Week in Review: October 28, 2012

By Brianne Carlon RushOct 28 /2012
october inbound marketing

At Kuno Creative, we believe in problem solving. So this week, we attempted to solve as many issues as possible for our blog audience. From engaging Facebook fans and understanding the social network's sponsored content, to creating entertaining content and brainstorming suggestions for when you are just stuck, we've got the answers you are looking for. Read on! 

How to Inject Personality Into Your Company Facebook Page

These days, every company is jumping on the social media bandwagon—or thinks it should. Some have already become expert Facebookers with thousands of followers, and others are still growing their online presence. But with all these eager followers, how do you keep everyone entertained while still showcasing your brand? What else do you post besides announcements and news? And most importantly, how do you keep your audiences engaged and eager for more? Find out here…

Adidas Creates Goosebump-Worthy Content Marketing

Every now and then, something grabs your attention, pulls you in and gives you goosebumps. You might smile. You might cheer. You may even shed a tear. But once it is a part of you, you don’t forget it. I am not even a Bulls fan (Let’s go Cavs!), but this commercial made me smile. It made me happy for Derrick Rose, and, more importantly, it made me an advocate. This content was downright amazing. Find out why here…

Facebook Ads, Sponsored Content and the Future of Social Advertising

Yesterday, one of our Facebook fans left a comment on our Page saying that she was seeing our sponsored posts in her news feed way too often. We’ve been experimenting with post promotion and sponsored stories for a year, but this is the first time we’ve received negative feedback. Want to know how we handled it? Click here…

3 Ideas for Collaborative Brainstorming Sessions

When you’re feeling stuck creatively, for a blog post topic or a way to code something, a great way to get unstuck is to turn to brainstorming with colleagues for new ideas. Even if the ideas sound silly or not relevant—sometimes they can lead to great outcomes you would have missed before…

Overcoming the Content Challenge: What it Takes to Create ‘Enough’

According to B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends-North America published yesterday by Content Marketing Institute and MarketingProfs, 64 percent of B2B content marketers say they are challenged with producing enough content. Find out how you can produce “enough” here… 

All Optimization Great and Small: Real Lead Generation Fixes

It goes without saying that your lead generation efforts require daily monitoring for optimization. Paying attention to key performance indicators like website visitors and leads everyday helps you meet the monthly goals you should regularly set. But what happens when the number of leads starts to fall below the numbers you need to reach your goal? Find out here…

Have a great weekend! See you again next week. 

photo credit: [phil h]

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The Author

Brianne Carlon Rush

Brianne works with Fortune 500 clients to strategize digital marketing efforts that help sales teams close deals faster. Additionally, she focuses on Kuno’s sales and marketing alignment and employee empowerment. Prior to Kuno, Brianne helped market OverDrive, the leading digital reading platform for libraries and schools, and was the youngest person to be promoted to managing editor position at MacFadden Performing Arts Media in NYC.