Marketers are always talking about “content creation” and the importance of great content. But few stop to consider the different kinds of content a company can produce, and how they should differ from one another to make the biggest impact. While creating something engaging and relevant is important no matter where the content might end up, there are several ways to strategize the creation of this content depending upon the content's final medium.
There are three types of online content that are often grouped together when talking about content creation: guest contributor content, email marketing content and your blog content. The differences are subtle, but they are important.
Contributing guest content works well for gaining both visibility and promotion, and it has SEO benefits, too. In general, a company's writers contribute to different websites in order to earn backlinks. In my case, I write an average of four articles per day and keep these tips in mind:
In most cases, email marketing deals with segmenting your audience and sending personalized messages. There are two main characteristics of this type of content:
Content on your blog should differ from content on a third party source or content found in an email message because it is something that your direct traffic sees. There are a few things to keep in mind when creating this type of blog content:
How do you think the three types of content differ? Are there certain things you like to add in one type of article and not another? Let me know your thoughts in the comments below.
Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for HigherVisibility SEO, a nationally recognized SEO consulting firm that offers online marketing services to a wide range of companies across the country. Connect with Higher Visibility on Google+ and Twitter to learn more!