With the importance of Content Marketing emerging over the past few years, companies, and therefore agencies, are in need of writers. Agencies (and some companies) hire writers full-time as in-house content managers. But for small staffs with only a few writers, the demands are simply greater than they can keep up with. So we turn to outsourced writers.
Many agencies will use services with dozens, or even hundreds, of writers created specifically for agencies or small businesses. And there are some good ones: Digital Sherpa, ContentLaunch and Zerys are a few that we have found helpful. But sometimes, editors or content managers want to work directly with a writer one-on-one. This is where a gold mine of business lies for freelance writers who are experiencing less income due to the downward trend of magazines and newspapers.
My preferred channel of communication for these situations happens to be LinkedIn. You would think that since freelancers rely on a steady stream of new work, they would be easy to find and hire. But that has not been my experience thus far. I found a great writer on LinkedIn who I thought would be perfect for the type of content I needed, and although she would have been great, she was booked for the remainder of the year. So I was back to searching, which brings me to asking freelance writers for a big favor: If you want work, say so via your online profile. Here are a few tips that say, “I’m available!” on LinkedIn, but will apply to other channels, as well.
Content managers want to work with professional, skilled and honest freelancers. Your LinkedIn profile— and other channels, too—are the best place to show that you possess these qualities. When you make our job easier, we will want to work with you on a repeat basis, which equals pay checks and stability for you.
Writers, what are your best tips for getting found on LinkedIn? Do you have any success stories to share? Let us know in the comments below.
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