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Inbound Marketing Week in Review: August 19, 2012

By Brianne Carlon RushAug 19, 2012

august inbound marketing lead nurturingIt’s the weekend! A great time to snuggle up with a cup of coffee and read about Inbound Marketing! We have made it really simple; just check out our recap below. We have included our favorite posts from the Kuno Blog, as well as some of our favorite articles and blogs from around the web. Let us know if we missed your favorite industry post of the week in the comments below.

6 Must-Have Categories for Managing Marketing Content

Lead nurturing campaigns require a strong content base so you can provide buyers with offers that will move them through your sales funnel. Keeping that marketing content organized can be a challenge. To overcome it, the first thing you should do when launching into lead nurturing and marketing automation is create a marketing content assets list. Find out how here…

Google Buys Newspaper Ad to Show Why Newspaper Ads Don’t Work

Here’s a nice bit of multi-faceted irony for you: On Thursday, Canada’s Globe and Mail newspaper ran a print ad for Google’s (directly competitive) search advertising business. “You know who needs a haircut? People searching for a haircut,” the ad reads. “Maybe that’s why ads on Google work.” Read more here…

Buyer Persona: The Missing Link in the Inbound Marketing Chain

Understanding buyer persona is the key to marketing message, content mapping and lead segmentation, scoring and nurturing. It makes sense if you think about it; we need to know who we are talking to and why before we can effectively market to them. The trouble is, most of us have no idea how to obtain those critical pieces of information. So, we do the "next best thing"—we assume we know those things or we use tools that ask the wrong questions. Both are dangerous and may lead us down the wrong path. Is there a better way to understand our buyers? Find out here…

5 Brands Successfully Using Education to Engage

The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project  (and one we’ll be tackling with The Social Habit project). But one thing we know can be effective are companies that wrap the pitch in information. It’s the spoonful of sugar that helps the medicine go down. Here are five brands that do an exceptional job of educating their audience, which then drives purchase…

To Brand or Not to Brand? 3 Types of Brand Journalism Websites

When it comes to content marketing and corporate blogging, brand journalism is in a class of its own. This practice of a business covering its industry like a news outlet — and hiring journalists to write the stories— goes beyond case studies and best practices blog posts. Instead, you’re becoming a media outlet. Before you can really get started with brand journalism, you first need to determine just how branded your news site will be. Get top tips here…

Like it or Not, Information Must Be Your Product

Although each brand we’ve worked with executes the content marketing process differently, there seems to be one key differentiator between those organizations that are successfully changing behavior through content and those that aren’t: Information as a product.

Is it Always Right to Like? A Look at the Facebook Button

I personally liked the “Like.” I thought it was clever and, dare I say, cute to be able to give a little thumbs up to my friends’ statuses or wall posts. But of course, I was immediately bombarded with group requests and petitions demanding for a dislike option. I always assumed people just wanted the thumbs-down option so they could disagree with what someone else posted … that is until I started diving into the world of Facebook pages…

Thanks for stopping by! See you—same time, same place—next week!

photo credit: Mike Monaghan

 

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Additional Topics: Content and Design
The Author

Brianne Carlon Rush

After developing the Kuno Creative content marketing department and growing it by 500%, Brianne has expanded her role to help grow the inbound marketing agency in size, revenue and resources. She now focuses on sales and marketing alignment; employee recruiting, hiring and development; and communication strategies, while still dedicating time to client strategy and Kuno’s marketing efforts.
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