Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.
This week's episode looks at how to use the rule of one, three and seven in order to deploy calls to action on a website. Specifically, the video explores how to use layout, design and content/sales funnel considerations when laying out and deploying calls to action. For a more thorough analysis of the rule of one, three and seven, see Inbound Marketing for the Human Brain.