Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.
This week's episode examines nine considerations for producing webinars that will make them more effective at lead capture, customer acquisition and funnel acceleration. The video looks at business goals and the importance and role of an outline, value propositions, design, simplicity, takeaways, calls to action, announcements and Twitter. The presentation gives specific examples of slides from webinars that communicate the above concepts.