Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.
This week’s episode looks at five search metric categories that truly matter. The video explores important SEO metrics that aren’t typically available in many of the most popular analytics packages today.
Over the last three years, search engine optimization has substantially evolved, but the software to measure success has not. Watch the video to learn what analytics are important to track in order to account for the plethora of changes over the years and how to use Excel to monitor trends.