As Content Marketing develops, grows and, ultimately, becomes more necessary for online marketing success, it becomes more and more obvious that content creators may need to step outside their comfort zones. They need to start interviewing real, live people and become masters at it.
For journalists who have moved into the marketing space, the idea of interviewing is par for the course, an old friend, something done without hesitation. But for marketing copywriters who are complacent with jobs behind computers, who are used to writing about products or services without any human interaction, this can become a point of concern or anxiety.
Whether you are interviewing the CEO of your own company or product managers of companies your agency represents, the process is the same. To be good at interviewing there are two things you must be: prepared and confident. Follow these tips to equip yourself before any interview and you will be on your way to creating compelling, storytelling content.
By developing a habit of preparation before interviewing and building confidence in yourself and your skills, you will collect all the information (and more) you need to develop intriguing, share-worthy content.