Inbound Marketing Week in Review: April 29, 2012

Inbound Marketing Week in Review: April 29, 2012

By Brianne Carlon RushApr 29 /2012

inbound marketing reviewFrom Social Media, to Content Marketing to Lead Nurturing, we have really spanned the gamut of inbound marketing this week. Find out how to clean up your marketing act, incorporate easy JavaScript code and utilize Facebook’s Timeline for Business. You will also get a better understanding of online lead nurturing and Google’s “over-optimization” penalty. Finally, don’t forget to pin and vote in our first ever Pinterest contest! Read on!

Spring Clean Your Inbound Marketing Efforts

It’s Spring! Don’t miss the perfect opportunity to reassess your marketing efforts and make the needed updates so you can meet your marketing goals for the rest of the year. Follow these steps to get started…

The Importance of Being Earnest in Inbound Marketing

Wilde wrote The Importance of Being Earnest, back in the late 1800s, and his play is still performed on stages today. What rings true even now is the central theme of this farcical comedy that people who pretend to be someone or something that they are not are likely to run amok, or in today's parlance "get slammed." It's not much of a stretch to apply the lessons of Wilde's play in today's social media and inbound marketing strategy.

11 Steps for Online Lead Nurturing - Tuesday's Tips & Tactics [Video]

This week's episode looks at email lead nurturing, a major tactic in marketing automation. Email lead nurturing is the deployment of a custom designed email drip campaign based on the action a website visitor takes. Check out the video here…

Three Snippets of JavaScript Code that Could Come in Handy

 Despite the difficulty beginners may have with comprehending its code, there are some relatively simple yet useful functions that can be added to your site without much previous experience in working with JavaScript. This blog post will describe three snippets of JavaScript code that can be modified and integrated into your webpages by anyone who has a good understanding of HTML and CSS.

7 MORE C’s of Content Marketing

We felt 14 wasn’t enough, resulting in the development of seven additional content marketing C’s. Now, armed with the 21 C’s of content marketing, you’ll be able to deploy more powerful and efficient campaigns that tell your brand’s story, solve consumers' problems and/or entertains them in a robust and profitable fashion. Check out the second installment of the C’s of Content Marketing…

What Google’s “Over-Optimization” Penalty Really Means

Google will soon be rolling out a new over-optimization penalty in its ranking algorithm. This update has supposedly gone live already according to some, but Google said "in the next few days" 36 hours ago. Regardless, there's no shortage of speculation. 

Are You Utilizing All of Facebook Timeline’s Changes?

But it's almost been a month since Facebook implemented the new Timeline layout for business pages, and some companies haven’t taken advantage of the new changes yet. If you use Timeline for Business pages the correct way, it’s easy to see that it truly is better than the older version, not to mention more user-friendly for both the page manager and those that “Like” the page. Find tips for Timeline for Business here…

What's Your Favorite Inbound Marketing Website? - Pin It Today!

Today we're launching a contest on Pinterest to find the best examples of inbound-marketing-ready websites, as voted by you, our Pinterest followers. This will be a great way for you to share your favorite sites and vote for your favorites that are nominated by others. We invite you to repin your favorites and share your comments on why you voted for them. 

Check in next week for more of the finest inbound marketing content on the web. Have a great weekend! 

Photo: Gavin Llewellyn

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The Author

Brianne Carlon Rush

Brianne works with Fortune 500 clients to strategize digital marketing efforts that help sales teams close deals faster. Additionally, she focuses on Kuno’s sales and marketing alignment and employee empowerment. Prior to Kuno, Brianne helped market OverDrive, the leading digital reading platform for libraries and schools, and was the youngest person to be promoted to managing editor position at MacFadden Performing Arts Media in NYC.