Companies are spending a great deal of time optimizing webpages for search engines and creating new social media methods to improve reach in the networking sphere. While these tactics are, of course, incredibly important and necessary, there are also other ways to grab new customers. One of the easiest ways to make this happen: Work with your loyal customers.
Many people are more apt to go with a company if they have heard from people who have nothing to gain. In other words, it is no secret that your staff is getting paid to talk about all of the great things your company can do. If you have a solid company that offers a great product or service, you will have a loyal following that will be willing and able to help you. And their efforts are the equivalent of gold to your inbound marketing efforts.
Consider the following five ways you can heed the power of your loyal customers to help land new customers:
In most cases, your previous customers will be happy to help you determine how to grow your company. If you can give some sort of free gift for customers who give referrals or customers who take your online surveys, you will probably find that many people are interested in getting involved (and that little added bonus won’t hurt).
Have your loyal customers ever helped you gain a few new customers? Let us know how in the comments below.
Amanda DiSilvestro is a writer on topics ranging from social media to workers compensation. She writes for an online resource that gives advice on topics including document software to small businesses and entrepreneurs for the leading business directory, Business.com.
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