Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.
This week's episode looks at optimizing blog posts for social media. Social media optimization (SMO) is the process of optimizing a company's social role on the web in order to increase business, maximize sales, and enhance web visibility, traffic and the overall presence. Specifically, we look at making content easily shareable, subscribeable, easy to find and follow. We also discuss ways to use social media plugins. The video is part one of a three-part series on blog post optimization.