LinkedIn has proven to be a fruitful lead source for thousands of companies. So fruitful in fact, its paid advertising program has helped grow the company’s revenue in 2011 at a faster rate than Apple, Facebook, Amazon, Google and Microsoft. Why are marketers flocking to LinkedIn paid advertising? They are using LinkedIn pay per click (PPC) because it simply works. As compared to Facebook and Google PPC, LinkedIn provides much better ad targeting for B2B companies. Click through rates also tend to be much greater for B2B companies. Below are nine steps to help craft the perfect targeted LinkedIn PPC campaign.
If after deploying the above techniques the campaign produces mediocre results, go back through every step and reassess them. Not everyone will hit a home run their first at bat, but rest assured the above techniques are tried and true. For help with using LinkedIn for organic social media lead development, download our LinkedIn Marketing Cheat Sheet.
Join us for an exciting new webinar on Thursday, March 22nd at 12PM EDT, 9AM PDT and help us welcome Jay Baer, Laura "@Pistachio" Fitton and Jim Kukral for an all-star webinar panel to discuss social media influence, what it means for your business and how to best take advantage of it.