Over the last few years content marketing has grown substantially. Companies are recognizing the power of telling a story, solving problems and entertaining on the web. Tactically, content marketing provides benefits that span across the many disciplines of Internet marketing, too. It can improve and increase most of the positive metrics associated with website success while minimizing or eliminating those negative metrics. It also powers most successful social media marketing campaigns. From referral traffic to lead conversions, content marketing is the jet fuel powering many of the top web destinations in the world. In order to deploy content marketing successfully, consider these 14 C’s:
If the above 14 C’s are considered, acted upon and landing pages deployed, the content marketing campaign will improve website traffic, conversions, leads and, ultimately, customers. The only exception to this is if the quality of the content is poor. Even in the cases where the content isn’t very palatable, modest improvements may follow.
However, if an organization can’t create quality content and tell a story around their own expertise and passion, they probably aren’t very good at what they do. No amount of content marketing will fix that. For more help with content marketing using a blog, download our Blog Post Optimization Playbook.