Inbound Marketing Week in Review—Journalists, Social Media and Keywords

Inbound Marketing Week in Review—Journalists, Social Media and Keywords

By Brianne Carlon RushFeb 24 /2012

inbound marketing reviewWe know you’re busy, so Kuno’s got you covered. Get caught up on this week’s blog posts in a flash!

Best Move for Content Marketing? Hire a Journalist

Journalists have good ideas: One of the hardest parts of content marketing is continuously coming up with ideas. Fresh content is a must, but sometimes brainstorming topics is a bust. Journalists, especially those who worked at daily newspapers, were forced to come up with several enticing topics every day.

Check out the other four reasons…

How to Look Successful in Social Media While Failing at the Same Time

If the person or brand in question has lots of followers, communicates prolifically with them, seems really knowledgeable and shares really great content from other people or company blogs, they must have social media marketing down, right? Not necessarily.

Learn more about looking good but being bad at social media…

Can Social Media Save the World?

United in the same goal, the outpouring surrounding the Keystone pipeline reinforces the power social media offers people to accomplish a significant, tangible goal. According to a recent case study by Media Badger, the support shown on social media was immediate, overwhelming and effective.

Find out how else social media is saving the world…

Google’s Unknown Keywords Jump from 22% to 55% in the Last 30 Days

A full 44% of Kuno's organic search driven leads have an unknown keyword source. This blind spot makes it impossible to accurately track return on investment from traditional organic SEO campaigns based on traffic driven from ranked keyword phrases.

Learn more about the unknown…

Enjoy the rest of your weekend! See you back here on Monday.

Photo Credit: Half Sigma

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The Author

Brianne Carlon Rush

Brianne works with Fortune 500 clients to strategize digital marketing efforts that help sales teams close deals faster. Additionally, she focuses on Kuno’s sales and marketing alignment and employee empowerment. Prior to Kuno, Brianne helped market OverDrive, the leading digital reading platform for libraries and schools, and was the youngest person to be promoted to managing editor position at MacFadden Performing Arts Media in NYC.