As inbound marketers, it has been beaten into our brains that content marketing is the coolest new kid on the block. CONTENT! CONTENT! CONTENT! OK, we get it. But where does this content come from? How do we make it engaging and influential? How do we make sure it is, you know, grammatically correct?
The answer is easy: hire a journalist. There are plenty of people who agree:
There are plenty more, but here's what you really need to know: The top 5 reasons why ex-journalists are rocking this new content marketing world and why you need to hire one ASAP.
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