Let's face it, your customers have a lot of choices these days, and thanks to inbound marketing by your competitors, they know about them. How can you hang on to your customers in these challenging times? Check in periodically? Put some FAQ's and how-to's on your website? No, you need to do a lot more than that, and it starts on day 1 when the sale is made. Don't forget, you have a great toolbox in inbound marketing to help you retain your customers.
By making customer retention as important as customer acquisition, you benefit from enhanced customer lifetime value, increased referrals and reduced customer replacement costs. By using inbound marketing for both new sales and retained sales, you benefit from using one set of resources for two important business goals. You can beat the competition just by establishing yourself as the most responsive, most agile option among the many that customers have.
Photo credit: CarbonNYC