There is so much danger out there, it's beyond belief. It's truly a wonder anyone ever uses the Internet for anything with all of the spam, viruses and hackers lurking out there. But what's the alternative? There is none. So people keep clicking on e-mail links and Twitter direct message links and Facebook spam - the list goes on and on. And every single time, somebody pays the price. In most cases you hurt your "friends" online by spreading viruses and trojans to their devices. It can get much worse, as we all know. So what is the real power of influence in social media?
The people I follow, the ones who influence me, are responsible citizens who would never intentionally hurt one of their followers. In fact, they take extra care to make sure the content they retweet or share on the myriad social networks is reputable and worthwhile. I work very hard on that myself. So how did they get to be so trusted and earn such a massive following? By doing exactly that. By "owning" the content they share and sanitizing it before sharing. They know who to trust and where to find the most solid information while maintaining interest and entertainment value. You can call this whatever you want - it's been called "curation" and "thought leadership", but what it boils down to is integrity.
So where can you go to find an honest person in social media these days?
I'm sure I have left out a lot of great, trustworthy influencers. If you stick to these folks, you can't go wrong. They recommend great content, and their own content is definitely worth a subscription. And, no, you can be certain that your PC or iPad won't melt down when you click on one of their links. They've already tried that, and they're still standing.
Photo credit: mightyohm
Thursday, August 25, 2011 @ 12:30 PM EDT, 9:30 AM PDT
Special guest Nancy Myrland, President of Myrland Marketing, and Kuno's inbound marketing team reveal three steps to successful B2B Social Media Marketing.
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