A recent CNN Money article discussed 7 executive jobs in the future C-suite. One of the new jobs predicted is that of Chief Social Media Officer (CSMO). With the continued adoption of Facebook, LinkedIn, and Twitter as B2C and B2B marketing tools, a CSMO role will have relevancy.
What would the scope of a CSMO's role be? What other key C-level executives would she interact with? How would a CSMO's performance be measured?
Let's consider the areas of organizational focus for a CSMO:
The functions of the CMSO will be closely tied to other C-suite roles - working with the Chief Information Officer (CIO) on technology selection, the Chief Marketing Officer (CMO) on alignment of inbound and outbound marketing efforts, or the General Counsel or Chief Legal Officer (CLO) on social media policy and monitoring, among others. Ultimately, the CMSO will have to prove the value and ROI of her organization to the CEO.
How do you see the role of a Chief Social Media Officer evolving? What are the key attributes of this role? How will a CSMO define success?