Given the current social and search landscape it is very important to make sure company blogs are fitted with the proper mechanisms which allow publishers to take advantage of search engine optimization (SEO), social media optimization (SMO), and monetization (lead capture). The aforementioned three are critical when launching a content marketing and inbound marketing campaign. Below are eight items a blog must have in order to maximize its performance in an inbound marketing campaign.
If any of the above are missing or ignored on a blog the results can crush an inbound marketing campaign. Ideally, the blog should be fitted from launch with the above attributes, but if the blog is missing any of the above it is recommended to add them. For more on blog optimization feel free to download our Blog Post Optimization Playbook.
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