Much has been said about Charlie Sheen's manic rise in social media.
Perhaps, at some level we all have a little bit of Charlie Sheen in us - the simple need to have your position heard without any sort of filter.
Certainly, it's impressive that Mr. Sheen broke the Guinness Book of World Records for the most rapid accumulation of Twitter followers:
“Another record shattered,” the actor, 45, Tweeted Monday. "We gobbled the soft target that was 2.0 mil, like a bag of a troll-house zombie chow."
Of course, sheer quantity of followers does not always equate to quality of influence. And if you look beyond the Charlie Sheen media frenzy, there are some critical inbound marketing and social media errors that Mr. Sheen has made and may have trouble recovering from.
Here are a few salient missteps: