I'm not a website designer, but I commission and supervise a lot of them. I see the cool website designs on Smashing Mag and elsewhere and I drool like most designers drool. Everywhere else I look, however, I see the same website, more or less.
Swap out a banner here and a color or font there, and you have a formula that 99% of websites use. How did we get here, and what's the remedy?
Trends come and go, but we have basically evolved into building business websites that are pretty much carbon copies of each other, down to the text, offers, ideas and layout. Why?
Let's look at the demands we place on our website designs before a designer has a chance to create:
And we wonder why our designs are starting to blur into an uncomfortable sameness?
I hear what you're thinking. "But our clients like our designs. At least they never complain about it..." Well, maybe the problem is that you're not giving them something new to imagine, something different to set them apart.
Maybe we should be seeking inspiration rather than convention.
What are your ideas for pumping life back into the Web?