I'll leave it up to you to decide whether or not I'm an "influencer". Frankly, I don't really care. My goal is to be helpful, not popular. Let's assume, for the sake of argument, that I am an influencer, and it's in your best interest to follow me on Twitter. Why?
Now, let's take things one at a time. Once you have found me and you are following me, what goes into my decision to follow you, or not? No, I don't autofollow everyone. If you do this, I would strongly advise you to stop. It serves no purpose other than a "numbers game", and that's not a good way to become an "influencer". I don't spend hours reviewing each new follower, but I do look for certain qualifications at a glance.
Now that I'm following you, you've made it into my "funnel". How do you make it onto one of my favorite lists, so I will see your tweets, click on your links, read them and retweet? This is easy. Be yourself and be helpful. Same rules apply as in being followed. Consistently tweet and retweet great content and add your own ideas. Answer other people's questions and ask intelligent ones yourself. Don't schedule your tweets unless you absolutely have to. Don't blast 20 tweets at once. Don't be too self promotional. Engage with me, and yes, it doesn't hurt to retweet my stuff to get my attention. Not too much though. I will know if you're just "sucking up".
These are my rules, and I think they're not too different from other active participants on Twitter. I look forward to meeting many more of you and I wish you the best on your journey to whatever goals you have for Twitter and social media.
What are your best practices for Twitter and social media?
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