The Tweet Teaser
A tweet from TechCrunch about smartphone app Kik piqued my interest this Tuesday.
Kik, a cross-platform mobile messaging app for Blackberry, iPhone, and Android went from 0 - 1.5 million users in only 18 days. That information alone made me download and install Kik on my Blackberry and email two friends with iPhones requesting that they install it too - which they did. Kik's clean interface tells you when a message is sent, delivered, and read. It also tells you when someone is typing a message back to you.
Kik's rapid adoption can be attributed to the '4Ds.'
What's Next - Monetization
Some Kik critics (or would that be Kritiks) have wondered if those same 1.5 million users would be willing to pay even a penny for opportunity to download Kik. We'll never know.
Monetization doesn't just mean paid downloads. It could be location based ads, integration with Facebook or Twitter, or branded smartphone messaging for large corporations (imagine a fast, mobile version of Lotus Sametime). Kik certainly has a number of mobile marketing opportunities (and inbound marketing opportunities) open to it.
Regardless of what Kik does next, the small Canadian company, certainly has garnered much attention lately.
Are you a Kikster? Which platform? What made you download Kik? Will they be around in a year?
Pic: Andrew Pescod