In my previous post on building a sensible SEO strategy, we talked about optimizing your website pages and blog posts, but what about all of that viral content we are creating, such as videos and free downloads? It makes sense to optimize this content for SEO as well since you have a great opportunity to attract search traffic and capture leads at the same time.
Most people upload videos to YouTube, so let's concentrate on that:
For more details on optimizing videos for SEO, here's an excellent article.
Here's a helpful article on optimizing PDF's, including tips for page layout and other properties that enhance visibility.
The same strategies apply for press releases, newsletters, webinars and any other content you publish online. Investigate the options for updating properties such as title and descriptions and optimize them with relevant, strategic keywords. As you publish more advanced content, you will see the benefits from both keyword and page rankings. For best results, publish great content that appeals to your target market, and you will reap the rewards.
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