What is social proofing? Similar to the "herd mentality", it's the attraction we have to people, places and things because other people are interested. When we see a line outside a restaurant or a crowd surrounding a street performer, most of us pay attention. There's something good going on over there. I think I'll check it out. The crowd is the "proof" to you that something worthwhile is happening. It works the same way in inbound marketing.
Social proofing your blogs, webinars and profiles validates your content and helps to bring in more crowds.
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