You can build your brand with an effective tag line to go with your memorable logo. Tag lines give your brand a unique identity. A tag line is a short 3 to 7 word phrase that appears with your logo. When consumers hear or see your tag line, they should instantly associate it with a positive quality connected with your business or product.
To be effective, tag lines need to be short, to the point and easily remembered. The best tag lines exhibit superior "stickiness"; that is, they stick in the consumer's mind. The hallmarks of an effective tagline are:
The most successful brand tag lines enter the popular lexicon and become an indelible part of popular culture. While few tag lines achieve trend status as pop culture icons, your brand's tag line could be the next phrase on everyone's lips if you follow these 7 tips.
What are some tag lines you admire?
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