No matter what demographic you want to target, Facebook is the place to build your brand. Already adopted as a basic lifestyle necessity by consumers in the lucrative under 30 demographic, Facebook is growing in popularity among fans 34 to 45 years old, the fastest growing Facebook population group. The increasing popularity of Facebook, which appears to be gradually replacing phone and written contact as the mainstay of U.S. personal communication, provides incredible opportunities and a few challenges to successfully building a business brand.
Follow these tips to tweak your Facebook content and optimize the Facebook presence of your business brand:
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