If you're interested in inbound marketing, you know about HubSpot. They're the industry leaders in inbound marketing software, and their customer list is growing rapidly among small and large companies in all industries, b2b or b2c. An important new development within the past year has been the HubSpot Certified Partner program, in which agencies must pass a rigorous exam on inbound marketing and HubSpot technology in order to become certified. Partner agencies are qualified to sell inbound marketing services and are promoted via the HubSpot Service Marketplace. Here's how these partner agencies add value to companies engaged in inbound marketing.
Extending Your Team
Partner agencies can create a working strategy and plan for your company, then, depending on the scope of the service contract, do some or all of the work to get your company found online, capture leads and convert them to customers. Services may include:
- Inbound Marketing and Social Media Strategy
- Custom designs for your HubSpot site
- Blog writing and advanced content, such as webinars or videos
- Search engine optimization and social media optimization
- Social media monitoring
- Social media engagement and promotion
- Social media campaigns, such as Facebook or Twitter offers or events
- Call to action and landing page strategy and design
- Lead nurturing campaigns
- Lead conversion analysis and web analytics
- Advanced training in HubSpot and other technologies
Improving Results
You can work with your Certified HubSpot Partner to achieve specific goals, such as improved web traffic, keyword ranking and lead conversion. You can monitor progress through the HubSpot reports and optimization tools. You can improve your own staff's understanding and experience in inbound marketing by having them work side-by-side with your HubSpot partner with the goal of eventually bringing all of the work in-house.
Going Beyond
Your HubSpot Partner agency has a different perspective in addition to being an inbound marketing agency. Most of the Partners have strong experience in advertising and marketing, internet marketing and web design. They can leverage this experience to provide you with an optimized strategy and use their knowledge to create and manage goal-oriented marketing campaigns both online and offline. They can make your HubSpot website stand out from the crowd. They can find the right mix of marketing to fit your company's objectives and budget.
Hire a HubSpot Certified Partner today! You'll be glad you did.
John McTigue
