Landing pages are the turnstiles of your Internet presence. They don't necessarily collect money from your visitors, but they do something even more important. They collect commitments. When people sign up for your stuff, they commit themselves to your care, and they trust that you won't abuse the relationship. Like it or not, visitors now become leads, and it's up to you to nurture the relationship and help it grow into something more meaningful. Ideally, your visitors become loyal customers or at least loyal subscribers to your ideas and updates. That's a lot to ask from a single page. Here are my top tips for landing page optimization.