Recommended Reading: Get Found Using Google, Social Media, and Blogs

Recommended Reading: Get Found Using Google, Social Media, and Blogs

By John McTigueOct 19 /2009

To all of our clients and friends,

We recommend "Inbound Marketing: Get Found Using Google, Social Media, and Blogs", by the founders of HubSpot, Brian Halligan and Dharmesh Shah.

Hubspot inbound marketing bookInbound marketing is nothing less than a sea change in the way we market our businesses. It's driven by consumers who want to reach out and touch us, rather than the other way around. Using the Internet as a primary vehicle, inbound marketing gives us the means to attract new customers without blasting them with advertising and endless e-mail promotions. Instead, we build relationships first, like we used to do prior to mass marketing. The only difference is that we do it online with social networking and publishing great content in our blogs and videos.

The HubSpot founders have been on top of this trend since day one, and this book delivers the best rationale for inbound marketing I have seen, plus lots of excellent how-to details. I am recommending it to all of our clients and friends.

Click here to read about our approach to inbound marketing and our inbound marketing services. 

The Author

John McTigue

With over 30 years of business and marketing experience, John loves to blog about ideas and trends that challenge inbound marketers and sales and marketing executives. John has a unique way of blending truth with sarcasm and passion with wit. You can connect with John via LinkedIn and Twitter.