Inbound Marketing - Top 6 Lessons Learned

By John McTigueAug 6 /2009

So far our Inbound Marketing campaign has exceeded our expectations. We have improved brand awareness and reputation by building a community of both existing clients and new leads using social media and e-mail marketing. We have increased the daily traffic to our Web site by well over 200% and created a "buzz" around our new Inbound Marketing service. We already have several clients signed up, so we have already generated a positive ROI. Here's a top 6 list of the lessons we have learned from our campaign:

  1.  Do it every day, several times a day. Maintain a consistent level of activity in blogging, connecting, tweeting and thinking of new ideas. If you drop out for a day or two, come back with a flourish. Keep your community engaged, and they will reward you for it.
  2. Don't just broadcast. People really notice your interactions with others - in conversations, comments, replies etc. Just sending out a bunch of updates is less successful. Try being interactive and selfless.
  3. Give something valuable away. We published our Inbound Marketer's Handbook free of charge, no sign up, no obligations whatsoever. Why? To make our offer irresistible and to bring in as many interested visitors as possible to our landing page and our Web site. Once there, they browse the rest of the site and see what we offer in services. Many have contacted us via our blogs and landing pages.
  4. Use all of the tools. Twitter, Facebook, LinkedIn, YouTube, Friendfeed,, StumbleUpon, Digg, etc. Promote your blog via all of them every time you publish. You will be rewarded with unexpected referrals and search results.
  5. Keep track of your stats. Check out Google Analytics each week, watch your Twitter, Facebook and LinkedIn connections and review your strategy regularly. By doing this we changed course in mid-stream, focussing on local leads, which has created a more loyal, interested community.
  6. Go for Quality every time. Emphasize quality in your blogs, your tweets, your comments and your profiles. Everything you say and do should echo "class" and reliability. This one is so important, it really should be #1.

The Author

John McTigue

With over 30 years of business and marketing experience, John loves to blog about ideas and trends that challenge inbound marketers and sales and marketing executives. John has a unique way of blending truth with sarcasm and passion with wit. You can connect with John via LinkedIn and Twitter.