Why Twitter is Better Than Google

By John McTigueAug 6 /2009

Please forgive the sensationalist headline, but it's true. Here's why Twitter is rapidly replacing Google as the go-to place for valuable information.

Don't get me wrong, Google is still the King of meta data. Google is like a sitemap of the entire Internet. The problem is, it's too big and unwieldy. You do a search, and maybe you look at the first or second page of results chosen for you by a robot. Now you have to click through to see what's inside, and 99.9999% is junk. Wouldn't it be nice if there was an army of professionals like you out there doing all this work for you and sending you only the best of the best? Enter Twitter. That's exactly what Twitter can do.

The Twitter Strategy is that you follow people who share your interests and also happen to be "gurus", i.e. people who have a lot of followers because they're good at what they do. You build your network of these superstar "Tweeple" and you check the folks who follow you before following them, to keep your network "clean". Low and behold you have a steady 24/7 stream of filtered, reviewed sites, blogs, videos, etc. that are all right up your alley - and you haven't clicked anything. Pretty cool.

Of course to make it really work well, you need to give as well as receive. So you subscribe to your gurus' feeds and follow good sources on FriendFeed, whatever works for you, and you tweet those references back to your network. The unwritten rule, of course, is that you provide information that's valuable to the other folks. That's how the Twitterverse becomes so powerful - it's a community not a robot. You keep doing this and maybe someday you become a rock star too. Meanwhile, you are reading, viewing and learning without searching through billions of useless links.

Oh yeah, and if that isn't enough for you, Twiiter's pretty darned good for Inbound Marketing too.

The Author

John McTigue

With over 30 years of business and marketing experience, John loves to blog about ideas and trends that challenge inbound marketers and sales and marketing executives. John has a unique way of blending truth with sarcasm and passion with wit. You can connect with John via LinkedIn and Twitter.